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University of Toronto

COMPANY
University of Toronto
position
Marketing & Communication Assistant
DURATION
ongoing
YEAR
2023-24

The challenge

Working as a Marketing & Communications Assistant at the University of Toronto within the Department of Student Experience and Wellbeing presents a multifaceted array of challenges. Within the dynamic university environment, characterized by a diverse community of students, faculty, and staff, my role involves skillfully navigating a wide spectrum of preferences and needs. The delicate balance between adhering to strict brand guidelines and infusing creativity into a consistent visual identity is a continual challenge.
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The goal

The goal is to effectively convey the university's messaging, particularly in areas related to student life, academic support, and overall well-being. This involves creating visually appealing and consistent materials that align with the university's brand guidelines while catering to the diverse needs and preferences of the university community.

User Research

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Conclusion

As a Marketing & Comms Assistant, my role extends beyond graphic design to encompass a comprehensive range of responsibilities. While I have experience in graphic design, it's essential to note that, due to brand restrictions, the design elements are often fixed and aligned with the established brand guidelines. In this capacity, my focus goes beyond just the visual aspects, encompassing strategic planning, campaign development, and coordination with various stakeholders.

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Thank You

DRAG